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B.Sc Visual Communication

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NameS. Senthamizh chozhan
Designation Assistant professor & HOD
DepartmentB.Sc., Visual Communication
Maildxchozhan@gmail.com
Contact+91 8760283341
About the Department

The Department of Visual Communication at Saraswathy College of Arts & Science focuses on providing a comprehensive education in the field of visual media and communication. The department aims to foster creativity, critical thinking, and technical skills among students, preparing them for successful careers in various visual communication fields. The faculty consists of experienced professionals and educators who guide students through both theoretical concepts and practical applications in visual communication.

Course Details

The BSc Visual Communication program is a three-year undergraduate course designed to cover a wide range of subjects related to visual media, communication, and design. The curriculum includes core and elective courses that provide a thorough grounding in visual communication. Key components of the course include:

  • Introduction to Visual Communication: Basic concepts of visual communication, including the study of visual language, symbols, and signs.
  • Graphic Design: Principles of design, typography, layout, and digital illustration.
  • Photography: Techniques and principles of photography, including digital photography, photo editing, and photojournalism.
  • Film Studies: Study of film theory, history, and analysis, including practical aspects of filmmaking such as scriptwriting, directing, and editing.
  • Advertising:Concepts and strategies in advertising, including campaign planning, copywriting, and visual strategies.
  • Media Studies: Analysis of various media forms, including print, broadcast, and digital media, and their impact on society.
  • Animation: Basics of animation, including traditional animation techniques and digital animation software.
  • Web Design: Principles of web design, including HTML, CSS, user interface (UI) design, and user experience (UX) design
  • Television Production: Techniques and principles of television production, including studio and field production, video editing, and broadcasting.
  • Public Relations: Strategies and practices in public relations, including media relations, crisis communication, and corporate communication.
  • Media Law and Ethics: Study of legal and ethical issues in the media and communication industry.
  • Interactive Media: Design and development of interactive media applications, including multimedia design and user interaction.
  • Sound Design: Principles of sound design, including audio recording, editing, and production for various media..
  • Visual Culture: Study of visual culture and its influence on society, including contemporary visual trends and practices.
  • Project Work and Internships: Practical projects and internships that provide hands-on experience in various aspects of visual communication.
Career Opportunities

A BSc in Visual Communication offers a wide range of career opportunities in various sectors of the media and communication industry. Some potential career paths include:

Graphic Designer Creating visual content for print and digital media, including logos, brochures, advertisements, and websites.
Photographer Working in various photography fields such as commercial, portrait, fashion, wildlife, and photojournalism.
Filmmaker Roles in film production, including directing, scriptwriting, cinematography, and editing.
Animator Creating animations for films, television, video games, and digital media.
Web Designer Designing and developing websites, focusing on UI/UX design and front-end development.
Advertising Executive Planning and executing advertising campaigns, including roles in creative, media planning, and client servicing.
Media Planner Strategizing and buying media space for advertising campaigns across various media platforms.
Public Relations Officer Managing public relations activities, including media relations, event management, and corporate communication.
Video Editor Editing video content for films, television, online platforms, and corporate videos.
Sound Designer Working in audio production, including sound recording, editing, and mixing for films, television, and digital media.
Broadcast Journalistr Reporting, writing, and presenting news stories for television, radio, and online media.
Art Director Overseeing the visual aspects of advertising, publishing, film production, and other media.
Multimedia Specialist Creating multimedia content for various platforms, including interactive applications and digital installations.
Content Creator Developing engaging content for social media, blogs, vlogs, and other digital platforms.
Visual Merchandiser Designing and implementing visual displays in retail environments to enhance customer experience and drive sales

The BSc Visual Communication program at Saraswathy College of Arts & Science prepares students for a variety of creative and technical roles in the media and communication industry, equipping them with the skills and knowledge needed to succeed in a competitive and dynamic field.